Kevin Hayward is a professional graphite pencil artist based in Warsash, Hampshire. Kevin specialises in producing highly detailed, photo realistic pencil drawings and offers commissions as well as selling his artwork as prints. Kevin also runs graphite pencil drawing classes from his purpose-built art studio, The Hayward Studio. The studio space is also available to hire as a creative space for classes and workshops for the local community.

Kevin contacted us to help him to create a brand identity for his newly built art studio, and to give the branding for his own artwork a more sophisticated look and feel. Kevin also wanted a new website and various branded assets to promote both his own artwork and the studio space.

We designed a website with dual branding that enabled each aspect of Kevin's business to have its own clear identity. Furthermore, we introduced functionality that automated processes such as managing class bookings to save him time. We also support Kevin with the ongoing design of various branded and promotional assets.

The dual branded website has allowed Kevin to operate the two sides of his business model whilst retaining a separate yet cohesive brand identity for each. The automation has saved Kevin valuable time to concentrate on drawing and delivering classes for students. The Hayward Studio is now becoming established in the local community as a creative hub and has a growing core of regular attendees as a result of the combination of branded deliverables above.

| Kevin Hayward, Artist & Business Owner, The Hayward Studio